How Barbie Beat Batman to $1B with AI
“Barbie” has topped $537 million, making it the highest-grossing domestic movie in Warner Bros. Discovery’s 100-year history.
The previous record holder was Christopher Nolan’s “The Dark Knight,” which generated $536 million in 2008.
The bubblegum pink collaboration between Greta Gerwig, Mattel and Warner Bros. Discovery has collected more than $1.2 billion at the global box office since its July 21 release.
With a little help from AI.
How can you as a Content Creator draw inspiration from Barbie.
Leverage AI for Personalization: Allow users to interact with your content in a personal way, like the “Barbie” selfie-generator did. This not only engages the user but also encourages them to share their personalized content, leading to organic promotion.
Quick Implementation: Emphasize tools and strategies that can be quickly implemented and scaled. For example, Instagram filters or stickers related to a campaign can be rolled out rapidly, instantly providing users with engaging, shareable content that promotes organic reach and interaction.
Harness Pop Culture: Use current trends and cultural buzz to your advantage. The "Barbie" movie rode a wave of pop culture, making it relevant and timely. By connecting content or campaigns to what's popular at the moment, creators can tap into existing conversations and interest.
Collaborate for Greater Reach: Partner with other brands or platforms for promotional tie-ins, similar to the "Barbie" movie's collaboration with Bumble and Roku. These collaborations can expose content to new audiences and offer fresh promotional angles.
Diversify Marketing Strategies: Don't rely on just one marketing approach. The “Barbie” movie employed multiple strategies, from AI-based selfie generators to partnerships and themed imagery. Using a diverse range of tactics can ensure that the content reaches a wider audience and resonates in different ways.
Bonus Tip - Foster Direct Communication:
While leveraging trendy platforms and AI is crucial, direct communication with an audience remains invaluable. Starting a newsletter, for instance on Beehiiv, allows you to consistently engage with their followers.
Taking inspiration from "Barbie's" personal touch, a Beehiiv newsletter can provide your followers with exclusive content, insights, or promotions, making them feel more connected to your brand.
By nurturing this direct relationship, you can foster a loyal community that's insulated from the ever-changing algorithms of social platforms.
Sign up for Beehiiv.
Reach out to small business owners and creators and offer to write, design, repurpose other content into a weekly newsletter so they can remain top of mind and connected with their followers.
Market your services on social media and platforms such as Fiverr and Upwork.
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Amazon Prime: Classics
This is one of my all-time favorite movies starring Audrey Hepburn.
My Fair Lady is a classic treat.
The acting was superb and the singing and dancing is simply icing on the cake. Even if you’ve already seen it, check it out again.
Enjoy it on Amazon Prime.
(As an Amazon Associate, I earn from qualifying purchases)
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